Kitkat-nestle Research Paper Example | Topics and Well Written Essays - 2000 words - 1

Kitkat-nestle - Research Paper Example It has grown then in the entire region and operating companies has been opened in every country of Middle East except Iraq and Yemen. In these two countries, selling and distribution of products is done through agents. The regional head office of Nestle was established in Middle East in Dubai in the year 1997. Currently, the activities are focussed on 13 countries of Middle East. The chosen company is such that it is very difficult to consider its weakness in promoting their chocolate. The way in which Kit Kat Company is promoting its product is very strong. They make a discount when consumer buys large pieces. It also has many factories which increases and improves the sales of company. Maximizing the distribution of the product is very strong to achieve the goals for any company to have many consumers and gaining profits like the Kit Kat Company does. The way that retailers promote the Kit Kat chocolate is different. Good retailers should help the customers to observe the chocolate in the supermarket in a good way to sell more. For example, when we went to the see how supermarkets promote our product that we chose, we saw big differences in the amount of the Kit Kat chocolate in each store like in Al-Hadaf Supermarket, there are many sections provide different types of Kit Kat. Kit Kat chocolate is a familiar over the world because it has been produce for a long time. The company shows many advertisements and puts many billboards on groceries and big markets. Their slogan of Kit Kat â€Å"Have a Break, Have a Kit Kat† is very effective to the buyers because many workers and students like eating Kit Kat from what they see in the TV’s advertisement. The weakness that we saw is some supermarkets don’t promote the Kit Kat well. For instance, when we went to the Carrefour in the Manar Mall, we saw the Kit Kat chocolate that they want to sell is few and put it in one shelve. So, Kit Kat Company should know how the retailers promote the